Feeds:
Posts
Comments

Please have a look at our updated seminar program 2014.

You will find seminars, workshops and presentations in different organizations, but also open seminars taking place in our office site or nearby locations.

The program will be updated periodically – maybe valuable to have a look time after time.


New comments on Brazilian indicators argue about a reenforced economic development. Please read the following blog (in German).

A place you must see


“And who is saying this is not a Brazilian”.  EMBRATUR, the Brazilian Tourism Institut, has launched an ad campaign to present the host cities of the Soccer World Cup this year. Created by Neogama BBH and produced by Primitivo Filmes, a series of videos will be shown in all countries which are considered strategically important for potential visitors coming to Brazil. The agency’s creative brains had a brilliant idea: why not have people from these countries presenting Brazil to their fellows?

So they invited people from Argentina, Germany, Columbia, Chile, United States, France, England, Italy, Japan, Mexico, Portugal and Uruguay to put their voices on the videos, speaking Portuguese and introducing the beauties of the host cities. Only in the last few seconds, they show themselves to the camera and say the sentence that opens this article in their own language.

Take a look at the german film on Salvador down here. You can also watch some of the films on the website of Neogama/BBH, or at this article published by São Paulo’s Marketing Magazine meio & mensagem.


In 2016 we will have the Olympic Games in Rio de Janeiro. Everybody is complaining about the Brazilian delay and missing or pants project management. But what about the actual games? What Brazil could learn from Russia?

(1) Scandals are common – an actual report about hotels around Sotchi describes the first olympic scandal . As we can see on some remarkable pictures, “we have a situation here” in Sotchi. Besides “yellow” water, there are other very interesting insights. Just have a look at the “banheiros“. We could argue, its just some kind of discipline and simply part of the games, as we can see here.

(2) Brazilians are somehow cosmopolitans – able to adapt to somehow weired environments and

(3) nobody is perfect – who cares about missing infrastructure and dysfunctional equipment – just have fun!

The complete NTV story and all pictures you can find here.


A very nice summary of the activities and comments along the German-Brazilian year 2013/2014 are shown in the following video. The contributions are in Portuguese with German subtitles. In particular valuable are the statements of German-Brazilian industry leaders.  >> Learn more.


As announced some months ago, today the renovation of the city area of Rio de Janeiro started in a new area. The demolition of the PERIMETRAL is almost done. Please see the following videos ( Link ).

If you are interested in details about the demolition and logistics please have a look here and here.

Further, a new and different view of the nedesigned portal area of Rio de Janeiro we can gain through new mobility concepts like the VLT – Veiculo Leve Sobre Trilho as seen here and here.


Some years ago in Nov 2009, an interesting issue of THE ECONOMIST commented the extraordinary development of the Brazilian economic area (read more).

Now in Oct 2013 some years later, a new article describes some new insights and questions former positive findings (read more). Without any doubt, the Brazilian government needs to reshape the economic frame towards clear investments in logistic infrastructure and industrial growth, avoiding further deindustrialization.

And the starting situation is not so bad – the actually 7th large economy receives appreciable cash inflow from commodity sales – an ideal situation for reinvestment. On the other hand and as a consequence, the high import taxes must be lowered, at least to enforce the needed and necessary industrial dynamic.

Follow

Get every new post delivered to your Inbox.