After the Brazilian elections one argued about side effects on Brazilian economy – at least to some sectors. That it not necessarily must be negative outlines a report recently published (“Re-election guarantees support to carmakers”).

The main topic of this article is an initiative of the Brazilian government called INOVAR-AUTO, which supports companies producing and selling automotive technology in Brazil. The main benefit is an tax reduction up to 30% of IPI (tax on industrial prodcuts).

After the second round of voting on Sunday Oct 26th, Dilma Rousseff (PT) has won her second legislative period. Having a look at the results in different regions, we find a clear support in the Northern and Northeastern parts of Brazil. This isn’t a surprise, rather an result of her politics, supporting the poor. Nevertheless it was a really close run (Dilma 51,6%, Aécio 48,4%) and one get’s the impression, that she beginning to understand the voter’s message – maybe under support by Lula.

After a first election period at Oct 5th, the Brazilian Election are still topic of international discussion. From the three major candidates Dilma Roussef, Aecio Neves and Marina Silva, only Dilma and Aecio are still in the election process. Surprisingly Marina has announced the support for Aecio Neves – in spite of their political proximity to PT. Still unclear what the Brazilians can anticipate, some the international press has already chosen their position. Please read the following article of the ECONOMIST.

Please have a look at our updated seminar program 2014.

You will find seminars, workshops and presentations in different organizations, but also open seminars taking place in our office site or nearby locations.

The program will be updated periodically – maybe valuable to have a look time after time.

New comments on Brazilian indicators argue about a reenforced economic development. Please read the following blog (in German).

A place you must see

“And who is saying this is not a Brazilian”.  EMBRATUR, the Brazilian Tourism Institut, has launched an ad campaign to present the host cities of the Soccer World Cup this year. Created by Neogama BBH and produced by Primitivo Filmes, a series of videos will be shown in all countries which are considered strategically important for potential visitors coming to Brazil. The agency’s creative brains had a brilliant idea: why not have people from these countries presenting Brazil to their fellows?

So they invited people from Argentina, Germany, Columbia, Chile, United States, France, England, Italy, Japan, Mexico, Portugal and Uruguay to put their voices on the videos, speaking Portuguese and introducing the beauties of the host cities. Only in the last few seconds, they show themselves to the camera and say the sentence that opens this article in their own language.

Take a look at the german film on Salvador down here. You can also watch some of the films on the website of Neogama/BBH, or at this article published by São Paulo’s Marketing Magazine meio & mensagem.

In 2016 we will have the Olympic Games in Rio de Janeiro. Everybody is complaining about the Brazilian delay and missing or pants project management. But what about the actual games? What Brazil could learn from Russia?

(1) Scandals are common – an actual report about hotels around Sotchi describes the first olympic scandal . As we can see on some remarkable pictures, “we have a situation here” in Sotchi. Besides “yellow” water, there are other very interesting insights. Just have a look at the “banheiros“. We could argue, its just some kind of discipline and simply part of the games, as we can see here.

(2) Brazilians are somehow cosmopolitans – able to adapt to somehow weired environments and

(3) nobody is perfect – who cares about missing infrastructure and dysfunctional equipment – just have fun!

The complete NTV story and all pictures you can find here.


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